Privacy Policy

This Privacy Policy explains how Frostfire Gaming (“we”, “us”, “our”) collects, uses, shares and protects your personal information when you visit our website, contact us, or place an order.

1) Who we are

Business name: Frostfire Gaming
Legal status: Sole trader
Country: United Kingdom
Email: support@frostfiregaming.co.uk
Website: frostfiregaming.co.uk

2) What personal data we collect

  • Name and contact details (email address, telephone number).
  • Billing and delivery address.
  • Order details and purchase history.
  • Messages you send us (support emails, contact forms).
  • Technical information such as IP address, browser type, device type and pages visited.
  • Cookie and analytics data (where enabled).

3) How we collect your data

  • When you place an order or contact us.
  • When you sign up for email updates or marketing.
  • Automatically via cookies and analytics tools.
  • Through our ecommerce platform (Squarespace).

4) How we use your data

  • To process and deliver your orders.
  • To communicate with you about your order.
  • To provide customer support.
  • To improve our products and website.
  • To prevent fraud and protect our business.
  • To send marketing communications (only if you opt in).
  • To meet legal and tax obligations.

5) Legal bases for processing (UK GDPR)

  • Contract: to fulfil orders you place.
  • Legitimate interests: to run and improve our business and website.
  • Legal obligation: for accounting and tax records.
  • Consent: for marketing emails and certain cookies.

6) Marketing

If you join our mailing list or opt in to marketing, we may send you updates about new mats, restocks, behind-the-scenes content and offers. You can unsubscribe at any time using the link in our emails or by contacting us at support@frostfiregaming.co.uk.

7) Payments

Payments on our site are processed securely using Squarespace Payments. Depending on your location and device, this may include:

  • Apple Pay
  • Google Pay
  • Klarna
  • Clearpay
  • Link by Stripe
  • SEPA Direct Debit
  • Credit or debit cards

We do not store your full payment card details. Payment information is handled securely by our payment providers.

8) Who we share your data with

  • Squarespace (website hosting and ecommerce platform).
  • Payment providers listed above.
  • Delivery and fulfilment services.
  • Email marketing providers (only if you opt in).
  • Professional advisers (accountants, legal advisers).
  • Authorities where legally required.

9) International customers

We are based in the UK but may sell and ship internationally. Some service providers may process data outside the UK. Where this happens, appropriate safeguards are used in line with UK GDPR.

10) How long we keep your data

  • Order and accounting records are kept as required by law.
  • Support messages are kept for as long as necessary.
  • Marketing data is kept until you unsubscribe.

11) Your rights

You have the right to access, correct, delete or restrict your personal data, and to object to certain processing. You may also withdraw consent for marketing at any time.

To exercise your rights, contact support@frostfiregaming.co.uk.

12) Complaints

If you are in the UK and are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO). We encourage you to contact us first so we can try to resolve the issue.

13) Security

We use reasonable technical and organisational measures to protect your personal data. However, no system can be guaranteed to be completely secure.

14) Children

Our website is not intended for children and we do not knowingly collect data from children.

15) Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page and the date above will be updated.